Summary:
- MaisonDuTemps' first square watch.
- The history of square watches.
- Discover the watchmaking details of this square watch.
- Easily adaptable watch straps.
MaisonDuTemps' first square watch.
Learn more about our MTIota Automatic
The MTIota orange strap model from MaisonDuTemps is the first watch in the collection to be released. This new collection was launched in January 2024 with the objective of introducing innovation into the existing range. Like the brand's other models, it also aimed to establish itself in the French and international watchmaking market. At the time of its launch, according to MaisonDuTemps, there wasn't really an accessible offering of automatic square watches for men. To get a square watch, you had to spend several thousand euros to acquire a watch from Belle&Ross or a Santos from Cartier. In contrast, the square models available were generally quartz watches or did not fully meet the criteria offered by our MTIota.
MaisonDuTemps is a watchmaking house that prioritizes the creation of new conceptual models with innovative shapes and remarkable designs. Developing our first automatic square watch for men was a real pleasure. We first worked on the overall design of the watch. Then, we refined the proportions. Once the design and proportions were established, we were able to adapt our specifications according to the possibilities available to us.
The history of square watches.
A watchmaking history.
The history of square watches dates back several centuries, with origins tracing back to when watchmaking became a true industry. Square watches have evolved over time, transitioning from a luxury accessory worn by the elite to a symbol of style and sophistication accessible to a wider audience.
Initially, square watches were often associated with pocket watches, but over the years, they were adapted to become wristwatches, thus conforming to changing fashion trends. Iconic brands such as Cartier helped popularize square watches with iconic models like the "Santos."
Today, square watches continue to be prized for their elegant aesthetic and their ability to stand out in a market dominated by more traditional shapes. They embody the balance between tradition and modernity, offering watch enthusiasts a bold and distinctive alternative.

Discover the watchmaking details of this square watch
Mechanical Advances and Innovations
At MaisonDuTemps, we strive to offer the best in all our creations, whether for men's or women's watches. Offering watches with the best value for money does not mean sacrificing quality in any way. We attach great importance to developing strict and comprehensive specifications.
With this in mind, we rigorously select the materials used. For the design of our cases, we systematically opt for 316L steel, known for its exceptional brilliance and robustness. Our Iota cases have a diameter of 37x38mm.
Furthermore, we have chosen, as with the vast majority of our models, to equip the MTIota with an open case back allowing the mechanism to be observed in action. The crystals used, both on the front and back of the watch, are sapphire. Sapphire stands out for its scratch resistance (with the exception of diamonds).
Regarding another important aspect for many of you, water resistance: although the MTIota is not a diving watch, it boasts 5 ATM water resistance, equivalent to 50 meters.
Finally, the heart of your watch, its mechanism, deserves your full attention. For the MTIota, we have chosen to rely on an 8215 movement from the Japanese manufacturer Miyota, a true pillar of watchmaking. Renowned for its reliability, this movement powers hundreds of different models across numerous watch houses.

Easily adaptable watch straps.
Removable watch straps as desired.
Over the course of our collections, customer feedback, and the improvements we've offered you, we've clearly observed that you place great importance on the ease of changing straps. Although we offer tool kits to adjust the size of your straps and replace them, we noticed that with the release of our MTDelta model with "ergo" pumps, you loved how easily you could replace your straps in an instant. That's why we've repeated this experience with the MTIota, offering removable straps without the need for tools.
At its launch, the MTIota was offered with an orange strap to meet many of your requests, but also to bring color to our range of watches. Modern watchmaking needs to be energized by bright and joyful colors. However, if you're not a fan of orange straps, we offer other options such as a steel strap, a black strap, or even a green strap. You have the option to personalize your watch according to your preferences with the straps we make available to you.
Behind every automatic watch lies precise craftsmanship, a harmony between gesture and mechanics. This is the entire spirit of
Maison du Temps, which you will find in our collection of automatic watches.











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